Use
in marketing:
Recently, QR codes have become more prevalent in marketing
circles and have been integrated into both
traditional and interactive campaigns. Mediums where QR
codes have been deployed include: billboard ads,
in-store displays, event ticketing and tracking, trade-show
management, business cards, print ads, contests,
direct mail campaigns, websites, email marketing, and couponing
just to name a few. QR codes are of
particular interest to marketers, giving them the "ability
to measure response rates with a high degree of
precision" allowing for easier ROI (return on investment)
calculation, thus helping justify spend
on marketing budgets.
Overview:
Although initially used for tracking parts in vehicle manufacturing,
QR Codes are now used in a much broader
context, including both commercial tracking applications
and convenience-oriented applications aimed at
mobile phone users (known as mobile tagging). QR Codes can
be used to display text to the user, to add a
vCard contact to the user's device, to open a URI or to
compose a text message or email. Users can also
generate and print their own QR Code for others to scan
and use by visiting one of several free
QR Code generating sites
QR Codes storing addresses and URLs may appear in magazines,
on signs, buses, business cards, or on
just about any object about which users might need information.
Users with a camera phone equipped with
the correct reader application can scan the image of the
QR Code to display text, contact information, connect
to a wireless network, or open a web page in the phone's
browser. This act of linking from physical world
objects is known as a hardlink or physical world hyperlinks.
Google's mobile Android operating system supports the use
of QR codes by natively including the barcode
scanner (ZXing) on some models, and the browser supports
URI redirection, which allows QR Codes to send
metadata to existing applications on the device. Nokia's
Symbian operating system is also provided with a
barcode scanner, which is able to read QR Codes, while mbarcode
is a QR code reader for the Maemo
operating system. In the Apple iOS is not natively included,
but some iTunes Apps, for free, are available with
reader and metadata browser URI redirection.
From Wikipedia,
the free encyclopedia
